Just wondering if people would be more willing to pay for news if news organizations would allow to use some sort of API or at least made usable newsreader. User Interface that would allow people to browse news via keyboard, set up filters to show right kind of content and avoid all unrelated advertising (content-based related ads could be OK in free version; paid subscription would remove ads).
Many would pay for the news if it just would be easier to get quality news content with full text articles and quality photos, right to the well designed UI that would make it easy for people to theme it to their preferences. Cost of printing would be avoided and overall cost of distributing content could be dramatically lower compared to traditional printing process.
Started to think after reading Kyle Neath’s article What’s your focus? that talks about importance of clearly defined websites that make it easy for people to focus on the most important thing they want to do. In case of newspapers, people buy them to read news.
What if people could actually get same content but with power to customize the look and feel of it? While allowing unrestricted access to all news content in full text form might not be the best way for all companies, at least they should try to invent something new instead of just complaining about how many people don’t want to read newspapers anymore.
I’m not saying that there wouldn’t be any room for printed media, just that it would be reasonable to offer good digital alternative that could be used, instead of just read.